Alphabet’s AI Bet: Boom or Bust?

I’m always hunting for companies that blend dominance with durability. Alphabet Inc. (NASDAQ: GOOGL), Google’s parent, is a tech giant that’s shaped the internet age while holding massive potential. But with a $1.8 trillion market cap and intensifying scrutiny, is Google still a screaming buy, or is it time to pause? I’ll dissect Google’s story, strategy, and numbers to decide whether it’s a portfolio must-have or a stock to watch.

From Garage to Global Powerhouse

I remember when Google was just a search engine, a scrappy 1998 startup by Larry Page and Sergey Brin in a Stanford dorm. Their mission to “organize the world’s information” sounded lofty, but they delivered. By 2004, Google went public, and in 2015, it restructured under Alphabet to separate its core internet businesses from moonshots like Waymo (self-driving cars) and Verily (life sciences).

Today, Alphabet employs over 182,000 people and operates globally. It’s not just search—it’s an empire spanning advertising, cloud computing, AI, hardware, and more. Google commands over 90% of global search traffic, processes 8.5 billion searches daily, and powers ecosystems like Android and YouTube. But with great power comes pressure, and Google’s facing it from regulators, competitors, and investors.

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